Part 1/9:

Exploring the Intersection of Society, Marketing, and Celebrity Culture

The conversation surrounding the brand evolution of Jaguar and the deeper societal implications it reflects signifies a notable shift in marketing tactics. In recent advertisements, Jaguar has embraced a modernist rebranding approach, featuring androgynous models in a move that many consider reminiscent of Bud Light's controversial marketing choices. The discussion touches on the marketing gimmick, raising the question if such strategies aren't merely an attempt to attract attention but could also be interpreted as "rage baiting."