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The disappointing reception of Star Wars Outlaws is symptomatic of broader troubles at Ubisoft. The company's stock has plummeted dramatically, falling from a high of $20 just a couple of years ago to around $2.60 today. Analysts suggest that unless there are significant improvements in both their titles and strategy, Ubisoft may be forced to sell to larger companies like Tencent.
The dissatisfaction does not merely stem from Star Wars Outlaws alone. Previous titles have suffered similar fates, as players express waning interest in Ubisoft’s formulaic approach to game development, resulting in a sense of disillusionment with their products. The current state of affairs has many speculating whether Ubisoft can survive as an independent entity for much longer.