Part 4/9:

G explains that the traditional tire manufacturing process relies heavily on fossil fuels. Tires are indeed a composite of various materials, primarily synthetic rubber derived from oil by-products. While tires serve essential functions like safety and braking, the industry's deeper ecological footprint, through both production and disposal, cannot be ignored any longer.

The Pollution Challenge

Estimates indicate that the global tire industry produces about 2.3 billion tires annually to service 1.5 billion vehicles, generating around six million tons of microscopic tire pollution each year. This tire pollution has a significant impact, particularly in urban areas, where most tire wear occurs due to stop-and-go driving conditions.