Part 5/9:

A substantial part of the podcast was dedicated to discussing how conventional tires are often burned at the end of their lives rather than recycled. This incineration poses additional ecological challenges, as burning tires releases toxic pollutants and contributes to carbon emissions.

A Shift Towards Sustainability

Enzo Tires aims to shift this paradigm. Their innovative approach not only develops longer-lasting tires but also seeks to eliminate fossil fuels from their products entirely by 2030. A critical part of their strategy hinges on creating a circular economy for tires, where materials can be harvested from worn tires to produce new ones efficiently.