Part 3/9:
The automotive industry is not growing; in fact, analysts predict a continued contraction over the next decade. This decline can be attributed in part to the rise of Chinese manufacturers, which are rapidly capturing market share by offering cars with attractive warranties and extended ranges at competitive prices. For instance, the Chinese brand Xang has been offering a model with an impressive 10-year warranty and 600 kilometers of range for around €38,000—a stark contrast to the offerings from German manufacturers.