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One of the foremost reasons attributed to the decline in ratings is the rise of "cord cutting." As more viewers move away from traditional cable television towards streaming options such as Netflix, it's believed that fewer fans are tuning in through conventional channels. Legal alternatives like NBA League Pass might require a fee that some fans are unwilling to pay, driving them towards illegal streaming options instead, especially given the ongoing economic strains many are experiencing.
Notably, this perspective is backed by anecdotes of high-profile players, like LeBron James, utilizing these alternative viewing methods, reinforcing the idea that even those in the league struggle with navigating traditional broadcasting systems.