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Another major hurdle contributing to the ratings slump is the fragmented broadcasting model utilized by the NBA, particularly regarding regional broadcast rights and blackouts. Fans often find it increasingly difficult to watch games due to blackouts that restrict viewership, regardless of whether they have NBA League Pass or a cable service. Many fans may own subscriptions but still miss out on watching their favorite teams if local sports networks are not included.
The situation is made even more convoluted with the rise of team-specific streaming services, like the one created for Lakers games. With fees approaching or exceeding those of NBA League Pass, fans may feel it's too costly to watch just one team, prompting them to seek illegal streams instead to circumvent these challenges.