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Moreover, the unpredictability of NBA scheduling diminishes “appointment viewing,” hindering fans from establishing a reliable routine around watching their teams. The inconsistency of game times and days makes it harder for casual viewers to become fixtures in their viewing habits.
The Role of Load Management
The phenomenon of player load management has also turned off many fans. When key players are frequently benched or sit out games entirely for rest, ticket buyers and casual viewers often feel cheated out of their experience. The opening game between the Bucks and the 76ers serves as a prime example: with significant stars missing, fan interest dwindled even further.