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Further complicating matters, Kelsey Plum's announcement felt not only abrupt but also suspiciously timed. Her reason for declining to participate was framed as spending more time with family, an excuse that some skeptics interpret as a strategic evasion in light of Unrivaled's imminent failure.
The Oversaturation of the Market
Another hurdle for Unrivaled is the oversaturation of the basketball market, particularly in a season when fans may already struggle to engage with existing basketball leagues. Those promoting Unrivaled are betting on it to satisfy a demand that many question exists. The issue at hand is whether they can attract a viewing audience when the league boasts of unproven athletes devoid of marketing gravitas.