Part 5/6:
The concerns about the Unrivaled League extend beyond the player withdrawals. Critics have pointed out that unlike established leagues, this new venture lacks the foundational support that comes with household names. The optics of a 3x3 league compelled to rely on well-known athletes to generate interest underlines a larger issue regarding how women's basketball is marketed and consumed. The absence of a strong identity and a consistent fanbase renders the Unrivaled League a challenging venture from its inception.