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This partnership follows a lengthy legal battle between Major League Baseball’s Players Association (MLBPA) and FanDuel regarding the unauthorized use of player images and names on betting platforms. Initially, MLB players raised serious concerns about their likenesses being commercialized without their consent. However, after settling the lawsuit, MLBPA and FanDuel have formed a non-exclusive product and marketing licensing agreement that allows FanDuel to integrate player-centric features into its platform. Set to launch in 2025, these innovations could revolutionize user interaction on betting platforms, delivering a more personalized gaming experience linked to live games.