Part 5/8:
Critics have pointed out that with a player of Clark's caliber, Nike should be actively developing products that showcase her talent. Meanwhile, Wilson's approach is proving fruitful both in terms of sales and brand loyalty. Observers believe that Nike’s hesitance to openly promote its female athletes may stem from concerns regarding the public perception of their partnerships and endorsements, which puts them at risk of alienating potential fanbases. However, this cautious approach may ultimately backfire, resulting in a significant loss of market share as Wilson steals the spotlight.