Part 5/10:
To carve out a niche, especially in fields with high competition like real estate or insurance, focus on being clear in your messaging rather than clever. Simplicity and usefulness in your online content will resonate more powerfully with your audience than attempting to be overly unique or trendy. The three E's of content marketing—entertaining, encouraging, and educational—are pivotal in crafting a brand that appeals to your target market.
For example, rather than just posting about listings or sales, consider sharing valuable insights about the community, schools, or local highlights. Position yourself as a trusted authority in your field by providing information that residents find useful.