Part 3/7:
When discussing Marcoux Samaan’s vision, MacKenzie noted a disconnect between the LPGA's value proposition and its communication to potential partners and sponsors. Although Marcoux Samaan often emphasized listening, MacKenzie feels that the specifics of how the LPGA can offer value remained unclear. The expectation is for the next leader to articulate a strong, coherent vision that demonstrates the LPGA's relevance in the broader sports context.