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Understanding the interlinked roles of players, sponsors, and the tour is crucial. MacKenzie pointed out that there needs to be consistent communication about the business side of professional golf. This includes recognizing the contributions of sponsors and fostering a partnership that benefits all stakeholders involved.
Reactions from the Membership
MacKenzie provided a perspective on how the LPGA members may perceive the leadership change. She noted that while some players were pleased with Marcoux Samaan’s accomplishments, specifically in increasing purses and finding new partnerships, there also seemed to be anticipation for what comes next. The landscape for women in sports is evolving rapidly, and maximizing current momentum is a shared concern.