Part 2/7:
In a recent report, the WNBA topped the Morning Consult's list of fastest-growing brands for 2024, a first for any sports league. This achievement highlights the league's increasing consumer appeal, which, in large part, can be attributed to Caitlyn Clark. For context, last year saw the rise of brands like ChatGPT to the top of this list, which emphasizes how significant this milestone is.
The WNBA recorded a staggering growth rate of 3.82%, surpassing notable brands such as Ben & Jerry's, Experian, and Disney+. This marks a seismic shift in the perception of women's basketball, with the WNBA breaking through barriers that other leagues, such as the National Women's Soccer League (NWSL) and various combat sports, have yet to achieve.