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Clark's impact is evident in the WNBA’s viewership numbers from the 2024 season. The WNBA Draft saw a record 2.4 million viewers, a 328% increase from the previous year. Regular season games also marked a 170% growth, while the All-Star Game attracted an astounding 3.4 million viewers—305% more than the prior year. Even more impressively, the WNBA Finals became the most viewed in 20 years with an average of 1.6 million viewers, a 115% increase from the last finals.
These metrics are indicative of the league’s burgeoning popularity and its ability to captivate a diverse range of audiences, strengthening its identity as a major player in the sports industry.