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An essential aspect of the WNBA’s growth is its successful outreach to various demographics. The league appeared on the top 20 lists in eight out of 12 key demographics, including a notable fourth place among men and a tenth place among Boomers. This expansion into the male and older demographics illustrates Clark's broad appeal and the effectiveness of the league’s marketing strategies, cultivating a diverse fan base.
New Media Rights Deal: A Game Changer
The WNBA's new media rights deal, which entails $2.2 billion over 11 years from major broadcasters like ESPN, NBC, and Amazon, further solidifies the league’s status. This deal allows for rotating broadcasting rights, ensuring viewers will have continuous access to high-quality games across multiple platforms.