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By enabling users to easily buy and sell Bitcoin, Cash App aims to demystify the cryptocurrency while promoting responsible investing. It took steps to educate users about Bitcoin and instill healthy spending habits, such as prohibiting the purchase of Bitcoin with credit, emphasizing that only available funds could trade.

Educating Users in a Disruptive Environment

With a focus on education, Cash App has made significant strides in helping users understand Bitcoin and how to engage with it responsibly. The platform developed educational materials, including a children's book that explains Bitcoin's origins and future potential, further reinforcing their commitment to financial literacy.