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Emanuel’s recent move to unite the UFC and WWE under TKO, valued at a staggering $21 billion, has drawn significant attention. The fusion of unscripted martial arts and scripted wrestling creates a unique entertainment dynamic, ensuring a diverse offering for fans. Emanuel’s decision to pursue this partnership was driven by the belief that live sports and compelling narratives could coexist to tap into a massive global audience.
“It’s proven to be true that live sports and television would offer increased distribution and value,” Emanuel stated, reflecting on critics who doubted his vision when acquiring the UFC—a move that has since tripled its value.