Part 4/8:
The Future of Entertainment and Sports Rights
As the media landscape evolves with streaming becoming the new norm, Emanuel noted the changing dynamics of sports broadcasting. Traditional television networks are no longer the only players; new avenues like Netflix, Amazon, and YouTube present opportunities for combat sports to capture the attention of a broader audience.
“With streaming taking precedence, we need to see how different platforms will coexist in the live sports realm," Emanuel remarked. The potential for the UFC is immense, with a market of over 8 billion people ripe for engagement.