Part 7/8:
As sports media enters a new chapter, the competition between broadcasting giants and streaming services will shape how we consume sports content. The traditional playbook is being rewritten, and ESPN, by securing marquee properties, is attempting to stay ahead amidst uncertainty.
The ongoing transitions reveal a broader truth: we've entered a phase in which the old rules may not apply. As the ongoing struggles illustrate, the environment for sports rights is no longer solely dependent on historical relationships and established partnerships. New players from tech giants to niche streaming houses may emerge and redefine how we watch sports, bringing both excitement and anxiety within the industry.