Part 3/7:
The meeting in New York highlighted a crucial juncture for the WNBA, which recently signed a record-breaking $200 million media deal and experienced record attendance during the finals. Commissioner Kathy Engelbert acknowledged the league's upward trajectory, citing the influx of corporate partnerships and newfound marketing opportunities for players that are pushing them into the public eye.
However, as the landscape of the WNBA becomes more commercially viable, the players have voiced a desire for deeper economic improvements. The Players’ Association is advocating for a more equitable financial model that evolves with the league rather than sticking to restrictive caps that limit player benefits.