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Disney's Streaming Struggles: Advertisers Seek Refunds
In recent news, significant challenges are surfacing for the Walt Disney Company, particularly concerning its streaming service Disney Plus. Amidst a landscape where major publications and trades are hesitant to cover the story, it emerges that crucial advertisers, including well-known corporations like McDonald's and Coca-Cola, are expressing their dissatisfaction with Disney Plus. This discontent stems from the platform's struggle to attract viewers for its new offerings, such as "The Acolyte" and "Agatha: Coven of Chaos."
As the company grapples with these issues, it faces demands for refunds from advertisers due to the underperformance of its original content.