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On channels like Valiant Renegade, insiders reveal the turmoil behind Disney Plus's advertising tier. Initially hailed as a solution to transition the company’s focus to a more ad-supported model, the strategy backfired as low audience engagement with marquee content led to below-average impressions—not meeting contractual obligations with advertisers. This has made Disney Plus a less appealing platform, prompting advertisers to reconsider and pull back their ad budgets.
In a bid to retain their advertisers, Disney is reportedly attempting to pivot ad placements toward traditional broadcast television, suggesting that even in a digitally dominated age, old-school TV may still appeal more to advertisers than Disney Plus.