Part 4/8:
Discontent Breeds Disengagement
Interview snippets further emphasize that advertisers feel they cannot trust Disney Plus to deliver the required exposure for their brands. As a narrative builds around this dissatisfaction, it leads to a loss of confidence in the platform. With Disney Plus's inability to meet basic impression guarantees, advertisers are siphoning their monetary support toward more reliable platforms, further emphasizing the dire need for Disney to re-evaluate its streaming strategy.