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Amazon's motivation appears to hinge on Roku's dual role as both a device manufacturer and a content provider through the Roku Channel. The acquisition could grant Amazon access to a vast library of content to bolster its Prime Video offerings—an essential platform for attracting and retaining Amazon Prime subscribers.
However, there is skepticism about the likelihood of this acquisition taking place, particularly as Amazon has recently scaled back its investments into streaming. With a greater focus on sports content aimed at driving Amazon Prime subscriptions, the question remains: how does Roku fit into this picture?