Part 1/9:
The Fall of Late Night TV: A Commercial Crisis
Late night television has recently been experiencing a significant downturn in viewership ratings, leading to a drastic change in how major networks plan to generate revenue. Far from cutting the salaries of beloved hosts like Jimmy Kimmel, Stephen Colbert, and Jimmy Fallon, networks are opting to double down on commercial content, breaking records for the amount of airtime dedicated to advertisements. This change highlights a pressing issue within the industry—an attempt to keep afloat the extravagant salaries of these hosts while facing a declining audience.