Part 5/9:
A significant concern for the networks is the sustainability of the high salaries paid to hosts. Kimmel and Colbert, amongst others, rake in salaries around $15-16 million, a figure that’s increasingly hard to justify with plummeting ratings. The dilemma of generating sufficient revenue to maintain these salaries has led to an over-reliance on advertisements, ultimately drawing attention away from the content viewers originally tuned in for.