Part 5/8:
To truly harness consumer power, boycotts should be reimagined. Instead of targeting a single company's misstep, a more comprehensive approach is to boycott entire mega-corporations. When we continuously buy from large corporations, our money contributes to a system that perpetuates inequality and concentration of wealth at the top.
Many individuals are unaware that their seemingly innocuous purchases contribute directly to this cycle. For instance, when spending on products from brands that appear ethical, it’s crucial to research their ownership structures, as many are owned by larger corporations with less virtuous track records.