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As Cognition develops Devon, it faces competition from other companies building coding tools, notably OpenAI with ChatGPT and GitHub's Copilot. Woo believes the unique selling proposition of Devon lies in its autonomous functionality—acting as a deeply integrated team member, rather than merely providing answers to coding inquiries.
Strategically, Cognition has established partnerships with tech giants, including collaborations with OpenAI and Microsoft. By fostering positive relationships and focusing on mutual growth, Cognition aims to create a collaborative ecosystem in the expansive realm of software development.