Part 3/9:
The NBA’s decision-making has come under heavy scrutiny, particularly around how it has been addressing its declining ratings and fan engagement. Instead of focusing on understanding the root causes of the erosion of its viewership, the league has blamed various external factors, from the rise of cord-cutting to competition from significant sporting events like the World Series or the presidential elections. Such blame-shifting reflects an unsettling disconnect between the league and its core supporters.