Part 6/9:
Kyle’s path wasn’t devoid of challenges. He faced serious setbacks, including a devastating bio-fouling event that resulted in the loss of 400,000 market oysters, pushing him to the brink of closing his business. However, he learned invaluable lessons from these experiences, reinforcing the need to select lease locations wisely and maintaining adaptable operations.
Marketing Strategies That Work
One marketing strategy that proved surprisingly effective was lowering prices selectively. While it might seem counterintuitive to undercut fellow farmers, Kyle found that it generated more business, leading to a significant increase in customer inquiries. His approach focuses on long-term relationships with his clients, ensuring they receive quality oysters fresh from his farm.