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For four years, various voices have been raising alarms regarding the NBA's sinking ratings. After years of attesting to this trend, mainstream media is reluctantly beginning to lend credence to these claims. Following one lackluster game in Las Vegas, Silver finally acknowledged the league's predicament in an interview, which focused mainly on the troubling 19% decline in viewership compared to the previous season. The dramatic drop speaks volumes, as the NBA has reportedly lost half of its audience since 2012, leading many to wonder how the league continues to function as if everything is fine.