Part 2/10:
As many analysts have pointed out, the landscape of sports consumption has changed dramatically. Notably, the beginning of the NBA season coincided with the World Series—featuring iconic teams like the Dodgers and Yankees—and the fervent drama surrounding the presidential election. These events understandably diverted viewers’ attention.
However, even as these events recede into the backdrop, NBA ratings seem to remain stagnant. The shocking reality that a Knicks vs. Pacers game on ESPN was outdrawn by a college football matchup exemplifies a growing trend of decreased interest in marquee basketball matchups during prime time.