Part 5/8:
To better understand fan expectations and preferences, the PGA Tour has launched an extensive initiative known as "Fan Forward," gathering over 50,000 responses from both casual and core golf fans. Insights from this initiative revealed a desire for enhanced broadcast experiences, greater engagement with players, and the introduction of potential rule changes influenced by successful practices observed in other sports like Major League Baseball and the NFL.
Weiss emphasized the goal of meeting fans where they are by establishing meaningful connections that elevate their experience, both on the course and through digital channels. Ideas for innovative content and tournaments were also discussed, including fan engagement strategies that could be reminiscent of popular online trends.