Part 3/8:
Drama sells, and it seems as though the NBA is turning its back on it. The power of conflict and rivalry can be illustrated through other sports; the UFC, for example, garners millions of views not just for the fights themselves but for the buildup of tension and personal rivalries. Why is it, then, that the NBA lacks this charged atmosphere? The absence of genuine rivalries creates a lack of emotional investment for viewers, especially as star players frequently switch teams and dilute the essence of competition.