Part 5/11:
Turning to Jackson’s influential career, he recalls the genesis of one of his most recognizable branding efforts—the "B-No" campaign. He reminisces about a collaborative process with a creative team where brainstorming turned the initial idea into a successful advertisement. His ability to adapt and shape narratives around his persona demonstrates a keen business acumen. This moment also reflects Jackson's hands-on approach—engaging actively in the decision-making processes that eventually defined a pivotal moment in his brand identity.