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The NBA Cup, which aims to capture the interest of fans by acting as an in-season tournament, has failed to create lasting excitement. The recent finals attracted just 2.99 million viewers, reflecting a staggering 29% decrease in ratings and a 35% drop in viewership compared to last year's Pacers-Lakers matchup. Speaking plainly, many believe the NBA Cup is nothing more than a glorified regular-season game that lacks significant meaning or appeal.