Part 4/6:
The echoing sentiment among critics is that the NBA might be living in a bubble, gauging its success through social media metrics rather than engaging authentically with fans. The notion that high viewership on platforms like Instagram and TikTok equates to satisfaction with the product prompts skepticism.
To illustrate this divide, the Boston Celtics’ coach Joe Mazzulla’s admission of not watching NBA games highlights a concerning trend. What does it signify when a coach—an individual directly invested in the league—expresses disinterest in the very games he is a part of? Such statements offer a glimpse into a tarnished perception of the league.