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As MTV's punchy advertising slogan, "I Want My MTV," resonated through airwaves, the channel solidified its reputation by featuring some of the biggest names of the time, including Madonna, Billy Idol, and Mick Jagger, cementing itself as the last word in music and pop culture. More than just a channel, MTV became an American lifestyle brand, delivering an unrelenting flow of music videos that would, as famously stated in the Buggles' 1979 hit "Video Killed the Radio Star," essentially mark the dawn of a new era in music consumption.