Part 6/9:
Disney's handling of the Star Wars franchise has raised eyebrows, particularly regarding its marketing strategies and content decisions. As indicated in an interview with higher executives at Disney, the company acknowledges that while initial viewership may have been adequate, the long-term engagement fell short of expectations. Such admissions highlight a disconnect between the invested production costs—reported to be in the hundreds of millions—and the return on viewership, prompting the cancellation of promising series like The Acolyte after just one season.