Part 2/9:
Founded in 2018, Sweet Baby Inc positioned itself as a narrative development and consulting studio, claiming to enrich and diversify storytelling within the gaming landscape. Their mission, as stated by the company, was to create more engaging and meaningful gaming experiences by ensuring a voice for traditionally marginalized groups.
Despite their well-intentioned objectives, they quickly became entangled in controversy as they entered the realms of AAA video game development, collaborating with major studios to guide narrative directions and consulting on social and political themes to align with DEI mandates.