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As several AAA projects faced scrutiny and disappointing receptions, many gamers began questioning why certain games felt "woke" or overly politicized. Critics pointed fingers at Sweet Baby Inc for pushing narratives that resonated poorly with audiences, leading to their designation as a scapegoat for the industry's recent failures.
A Shift in the Narrative: Backtracking on DEI
As the gaming landscape began to shift against the pressures of DEI consultation, many developers and studios started to distance themselves from firms like Sweet Baby Inc. The narrative around DEI—which had once been a focal point of industry strategy—was reassessed as studios sought to regain favor with the gaming community.