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Nike's handling of Caitlyn Clark's signature shoe has been under scrutiny. The delay in updates has left fans disgruntled, especially since other athletes, such as A'ja Wilson and Paige Bueckers, have already launched their signature lines. Liquidor expressed his concern that Nike has not done enough to highlight Clark's significance within their sport and the broader context of women's athletics.
Fans initially celebrated the reported eight-year, $28 million deal signed by Clark, which promised a signature shoe among other stipulations. However, as time has passed without substantive updates, doubts about Nike’s commitment to the deal have surfaced. Many now believe that the lack of progress on Clark's shoe might reflect deeper issues within Nike’s strategy regarding women's basketball.