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Despite the Datsun name being effectively retired, it wasn’t long before Nissan attempted to revive it. In 2012, the automaker reintroduced Datsun as a value brand in markets such as India, Indonesia, and South Africa. These new Datsun vehicles—focused on affordability and simplicity—failed to capture the market’s attention, leading to another round of discontinuation just ten years later.
The revival strategy was seen as an attempt to reinvigorate sales in developing markets, where consumers were particularly price-sensitive. Yet, due to a lack of compelling offerings and brand nostalgia, the efforts fell short, and Datsun was put to rest for the second time in 2020.