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Wilson's Head of Global Brand, Amanda Lamb, acknowledged that Clark is more than just a record-setting athlete; she's a cultural figure impacting the game significantly. The engagement around Clark signifies a changing landscape for women's sports marketing, positioning Clark as the front-runner for future growth opportunities both in sponsorship and viewership.
The WNBA's Burgeoning Landscape
However, Clark's rising star comes with complications, particularly for veteran WNBA players who feel overshadowed. Some have expressed resentment and jealousy toward her newfound celebrity status, especially as Clark's commercial opportunities far exceed their own.