Part 7/9:
As an author in the digital age, Ericson emphasizes the importance of cultivating trust with one's audience. Building an audience goes beyond simply accruing followers; it is about establishing a relationship where people trust that content creators deliver genuine value.
He warns against the pitfalls of a transactional approach where creators constantly solicit purchases instead of offering authentic, interesting content first. Ericson's philosophy hinges on integrity, which fosters a loyal audience that responds positively to creators' engagements.