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A unique tradition within the Raiders involved their coach, Bill Belichick, imparting lessons about the team's storied history, heavily influenced by Al Davis’ leadership. Each game against the Raiders became an opportunity for Belichick to convey not just strategy, but an understanding of where the team came from, emphasizing the roots laid by Davis and his relentless spirit.
One of Davis’s most renowned sayings, "Just win, baby," encapsulated his philosophy. This mantra became more than just a slogan; it resonated deeply within the team culture, inspiring players to focus on the task at hand and deliver results. It is reported that this phrase evolved into the modern-day “do your job,” echoing Al’s teachings through the years in the minds of players who continue to seek excellence.