Part 5/8:
Trolling McDonald's: Iconic Advertising Campaigns
Burger King's long-standing tradition of trolling McDonald's evolved into a rich tapestry of advertising brilliance. The brand's cheeky retorts spanned the decades, from suggesting, "Why eat with a clown when you could dine with a king," to creating advertisements showcasing the decay of a Whopper over 34 days while contrasting it with McDonald's virtually immortal burger.
One of the ultimate pranks occurred with the "Whopper Detour" campaign, where customers ordering from the Burger King app while located inside a McDonald's received an enticing deal—offers that cleverly drove consumers from one fast-food giant to the other.